First Pride will debut in Malaysia first, and will roll out to other markets in the region in the coming months.
June 4, 2021
Tyson Foods is launching a new line of plant-based products in select retail markets and e-commerce across Asia Pacific under the brand, First Pride. This is the first time the company has introduced plant-based products in Asia, as it works to make protein more accessible and affordable for more people around the world. Tyson Foods is initially launching the products in Malaysia and will roll them out to other markets in the region in the coming months.
Tyson Foods and Malayan Flour Mills Berhad (MFM) announced a partnership in which Tyson Foods will invest in the Malaysia-based company’s vertically integrated poultry business, which will add more supply flexibility for both companies. The transaction is subject to approval by the shareholders of Malayan Flour Mills Berhad, amongst others.
Siew Keat Tung has been promoted to Managing Director of Multivac Malaysia. He also took over the management of the Multivac Singapore subsidiary at the start of the year. The previous managing director, Soon Heng (Robin) Lim, will leave the company at the end of February 2021.
