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The latest research from SymphonyIRI Group’s Times & Trends, “CPG
2011 Year in Review: The Search for Footing in an Evolving
Marketplace,” uncovers several exciting trends -- from new product development and technology to store layouts
and consumer shopping patterns.
Most shopper behavior studies dissect shoppers by income, ethnicity and/or geographic location, but very few focus on shopping habits of men versus women.
Despite a weak economy, consumer packaged goods marketers are developing new products that raise the bar on consumer expectations around everyday CPG solutions.
Nearly every household in the United States purchases store brands today, and 80 percent of consumers believe store brand products are equal or superior to national brands.
