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Today's organic shoppers are more mainstream and diverse than most contemporary stereotypes of pro-organic shoppers, according to a survey conducted by Earthbound Farm, San Juan Bautista, Calif.
Earthbound Farm, San Juan Bautista, Calif., launched several new certified-organic, ready-to-eat products, including new organic salad kits—Kale Caesar, Sun-Washed Mediterranean and Garden Party—and an organic Kale Caesar PowerMeal Bowl.
Earthbound Farm named Kevin Yost as president, taking over for Charlie Sweat, the former CEO who will move into an advisory role. This appointment comes after WhiteWave Food Foods announced plans to purchase the organic food producer.