Freeform is bringing back the '90s with a series of marketing activations across the nation on April 24th to celebrate the premiere of the new, highly-anticipated series, Cruel Summer. Fans will be immersed in the '90s with giveaways from iconic brands including Dippin’ Dots, Steve Madden, and Amoeba Music, along with a special Instagram sweepstakes and a '90s-themed roller skating event at Westfield Century City. 

Dippin’ Dots, the nation’s leading flash-frozen beaded ice cream company, has opened a new manufacturing facility focused on supporting the demand for Dippin’ Dots Cryogenics, L.L.C., an arm of the company that lends the brand’s patented technology and equipment for applications to other industries beyond ice cream.