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Home » Retail Breakfast Items

Retail Breakfast Items

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Dairy

 

Top 10 Frozen Breakfast Handhelds

Rank Vendors Dollar Sales Dollar Sales % Chg YAgo Dollar Share of Type Dollar Share of Type Chg YAgo Unit Sales
1 Hillshire Brands Co. $547,897,728 6.86 54.08 0.24 75,118,312
2 Conagra Foods Inc $92,159,064 (12.63) 9.10 (1.98) 19,094,486
3 Kellogg Co $83,841,840 5.17 8.28 (0.10) 14,627,107
4 Nestle USA Inc $59,201,836 25.07 5.84 0.87 19,481,734
5 Private Label $55,031,664 1.77 5.43 (0.25) 16,403,496
6 Ruiz Food Products Inc $32,632,168 243.43 3.22 2.22 16,459,434
7 Heinz North America $26,846,054 (31.29) 2.65 (1.45) 9,350,589
8 Bob Evans Farms Inc $14,008,842 (4.14) 1.38 (0.15) 3,028,947
9 Golden County Foods Inc $13,759,419 (44.39) 1.36 (1.24) 2,790,329
10 Tyson Foods Inc $13,654,123 1,775.33 1.35 1.27 3,086,721

Source: Information Resources, Inc. Represents the latest 52 weeks ending Feb 22. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).

 

Top 10 Frozen Breakfast Entrees

Rank Vendors Dollar Sales Dollar Sales % Chg YAgo Dollar Share of Type Dollar Share of Type Chg YAgo Unit Sales
1 Hillshire Brands Co $276,205,632 4.21 36.66 1.76 83,219,416
2 Private Label $102,721,168 (3.40) 13.63 (0.37) 44,782,680
3 Kellogg Co. $79,214,824 3.88 10.51 0.47 30,267,226
4 Pinnacle Foods Group LLC $72,654,864 (12.16) 9.64 (1.25) 34,682,064
5 De Wafelbakkers LLC $57,834,336 9.19 7.68 0.70 17,011,084
6 Heinz North America $31,768,444 (26.09) 4.22 (1.44) 11,912,991
7 General Mills Inc $23,627,536 14.16 3.14 0.41 13,655,605
8 Atkins Nutritionals Inc $17,214,182 6.13 2.28 0.15 4,998,019
9 Rich Products Corp $15,877,863 3.16 2.11 0.08 3,607,335
10 Bakery Chef Inc $15,356,873 (8.57) 2.04 (0.17) 4,697,158

Source: Information Resources, Inc. Represents the latest 52 weeks ending Feb 22. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).

 

Top 10 Frozen Waffles

Rank Vendors Dollar Sales Dollar Sales % Chg YAgo Dollar Share of Type Dollar Share of Type Chg YAgo Unit Sales
1 Kellogg Co $653,438,144 (3.84) 72.92 (1.11) 216,955,456
2 Private Label $159,178,032 (0.24) 17.76 0.38 75,160,408
3 Vans Natural Foods $36,212,336 7.90 4.04 0.39 12,228,320
4 Pinnacle Foods Group LLC $17,888,176 (10.99) 2.00 (0.19) 9,155,543
5 Kashi Co Fz Waffles $8,648,038 (8.06) 0.97 (0.06) 2,598,649
6 Natures Path Foods Inc $5,294,342 13.17 0.59 0.08 1,688,430
7 Camilla's Kitchen $4,065,486 58,244,688.52 0.45 0.45 582,398
8 De Wafelbakkers LLC $3,600,269 23.36 0.40 0.08 2,845,493
9 The Hain Celestial Group Inc. $2,746,176 13.38 0.31 0.04 877,348
10 Bakery Chef Inc $1,955,661 (26.86) 0.22 (0.07) 683,741

Source: Information Resources, Inc. Represents the latest 52 weeks ending Feb 22. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).

 

Top 10 Refrigerated Breakfast Entrees

Rank Vendors Dollar Sales Dollar Sales % Chg YAgo Dollar Share of Type Dollar Share of Type Chg YAgo Unit Sales
1 Hillshire Brands Co. $15,148,912 (55.32) 34.12 (18.69) 3,061,673
2 Conagra Foods Inc. $10,008,960 (4.20) 22.55 6.27 1,940,908
3 Bob Evans Farms Inc. $3,997,477 (12.78) 9.00 1.87 1,057,810
4 Private Label $3,754,107 (13.97) 8.46 1.66 942,530
5 Megamex Foods $2,661,722 2.17 6.00 1.94 865,651
6 J.C. Potter Sausage Co. $2,338,185 (15.11) 5.27 0.98 315,353
7 Hormel Foods LLC $2,102,831 489.69 4.74 4.18 1,221,247
8 C C Foods Inc. $828,198 38.14 1.87 0.93 264,046
9 Dik Jaxon Products Co $504,344 (0.91) 1.14 0.34 311,621
10 General Mills Inc $495,545 15.80 1.12 0.45 123,669

Source: Information Resources, Inc. Represents the latest 52 weeks ending Feb 22. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).

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