introducing KeVita Prebiotic Shots, the first-ever prebiotic beverage offered in a convenient two-ounce “shot” to help support people’s digestive health with three grams of prebiotic fiber in three flavors: Beet Lemon, Blueberry Mint and Turmeric Ginger.
KeVita Shots are part of a broader juice portfolio strategy at PepsiCo to innovate based on some recent consumer trends coming out of the pandemic, like:
- Consumers are paying greater attention to their diets and are looking for more functionality. When it comes to beverage purchase drivers, supporting/boosting your immune system ranked as #1 in nearly all of our categories.
- Products are being expected to perform double duty, delivering both delicious taste and added nutrients. Consumers are looking for familiar, proven benefits like vitamins & minerals, antioxidants and probiotics.
- Online grocery shopping and D2C movement began to trend upwards during COVID and will continue post-COVID. We anticipate digital grocery shopping will increasingly serve as a way to discover new beverage options, with 1 in 4 consumers now saying their favorite brands are easily available to purchase online.