Misha’s, a California plant-based dairy alternative company announced it closed a $3M seed round led by investors JAY-Z’s Marcy Ventures Partners Fund II, L.P., a firm with a passion for building game-changing consumer businesses, Lisa Shamus & Partners, a leader in innovative branding and licensing, and Chris Paul, 11-time NBA All-Star and businessman who seeks opportunities that accelerate social change and sustainably build a fair, equitable society.

Misha’s will use the investment for product development, retail expansion and staff growth, as they make their mark in the plant-based dairy market which is projected to hit $45B in 2027.

Misha’s simply offers the finest non-dairy cheeses on the market. Delicious and healthy, their spreads are made from their own brand of cashew and almond milk, blended with various locally-sourced, fresh herbs, vegetables and spices. No vegetable oils, soy, fillers, starches or nutritional yeasts are used, and everything is lactose and gluten free, paleo, keto, kosher pareve and 100% vegan.