Hitchcock Farms has hired Shane Moreno as a sales account and commodity manager.

Moreno joins Hitchcock Farms with over a decade of experience in produce sales, previously at Misionero overseeing strategic customers and commodities and at Robinson Fresh as a sourcing manager responsible for top tier accounts, procurement and logistics.  

“We are pleased to bolster our sales team by adding Shane, who brings sales and operations expertise and is universally admired and respected by customers and industry peers.” said Dan Holt, VP of sales at Hitchcock Farms. “His talent, experience and drive for growth bring an added dimension to our capabilities as we look to expand our programs and distribution.”

Based in Salinas, California, Hitchcock Farms is leading supplier of premium fresh produce to foodservice and retail establishments across the US and Canada. They are widely known as the first grower/shipper of romaine hearts under their Garden Hearts label, as well as their baby iceberg lettuce under their Iceberg Babies label. They are also a leading supplier of Brussels sprouts. Hitchcock’s growing operations are backed by over 150 years of combined family farming experience in the Salinas Valley, with family farming roots dating back to the late 1800s.