Nature Fresh Farms has expanded its sales team with two new hires, adding Brenda Necic and Pam Cherwak to the Nature Fresh Farms team.

Joining the produce industry nearly eight years ago, Brenda is a proven leader and possesses the sales acumen that makes her exceptional at identifying new account opportunities and building strong relationships with retail clients. As Retail Sales Account Manager, Brenda will be responsible for building meaningful partnerships with her retailers.

Pam Cherwak also joined the team as Sales Account Manager bringing over 13 years of experience in produce and over a decade of experience in the foodservice sector. As a Foodservice Sales Account Manager, Pam will play a key role in growing the foodservice portion of the business, along with growing and maintaining existing accounts.

Director of Sales, Matt Quiring also expressed his enthusiasm for the company’s new developments. “Nature Fresh Farms is continuing to grow at an amazing rate, and I am thrilled that both Pam and Brenda have brought their vast experience to the team,” says Matt. “Pam has a lot of experience within the foodservice sector and will be a true asset to our entry into this arena. Brenda has a great reputation in this industry and has already proven to rise to the occasion when challenged. I am excited to watch them both thrive in our culture.”

The new hires play a strategic role in the growth and expansion of Nature Fresh Farms and further emphasizes the priority of the organization’s talent management strategy.

About Nature Fresh Farms 
Continuously expanding, Nature Fresh Farms has become one of the largest independent, vertically integrated greenhouse vegetable farms in North America. As a year-round grower with farms in Leamington, ON, Delta, OH, and Mexico, Nature Fresh Farms prides itself on consistently delivering exceptional flavor and quality to key retailers throughout North America, while continuing to innovate and introduce more viable and sustainable growing and packaging solutions.