The Kraft Heinz Company announced the appointment of Marcel Regis as President, West and East Emerging Markets, effective February 3. Regis will be based in Brazil and will lead the Kraft Heinz business in Latin America, Eastern Europe, the Middle East and Africa, which is one of the business zones created in 2024.

Regis joins Kraft Heinz from Loft, a technology company serving Latin America. He previously spent 25 years at Anheuser-Busch InBev, working across their retail and away from home businesses.

“Marcel is a proven leader with extensive international experience helping transform and grow businesses across the consumer goods industry,” said Kraft Heinz CEO Carlos Abrams-Rivera. “Emerging Markets is one of our three Growth Pillars, and Marcel has the experience, mindset and vision that we need to accelerate growth in critical markets around the world.”

"It is an honor to join Kraft Heinz at such a pivotal time for the company and with the mission to help spark new levels of growth in emerging markets," Regis said. "Kraft Heinz is an iconic food company and I’m drawn to the company dream - To be the leader in elevating and creating food that makes you feel good. I look forward to working with the team to help build the next chapter of growth for Kraft Heinz.”

Regis will take over the role from Bruno Keller, who will depart Kraft Heinz on March 7 after more than 11 years with the company. He has played a critical role in the company transformation, holding many leadership roles including president, Latin America and president, Canada.

About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.