The Kraft Heinz Company has completed the sale of certain assets in its global cheese business and the license of certain trademarks to an affiliate of Groupe Lactalis for total consideration of approximately $3.3 billion.
Kraft Macaroni & Cheese is launching a limited-edition ice cream in partnership with Brooklyn-based Van Leeuwen Ice Cream. The brands collaborated to turn Kraft Macaroni & Cheese into a summer treat with no artificial flavors, preservatives, or dyes. Kraft Macaroni & Cheese ice cream will be sold at Van Leeuwen scoop shops and online starting July 14, National Macaroni & Cheese Day, while supplies last.
Just Crack an Egg by Kraft Heinz introduces Omelet Rounds: a refrigerated, protein-packed, baked breakfast snack ready in a microwave minute. Just Crack an Egg Omelet Rounds are made with Cage Free Eggs* and use a perfected baking method to get a hot and fluffy center for a delicious taste with no artificial flavors, dyes, or preservatives**.
Kraft Heinz has launched the COLLIDERS brand, a new line of refrigerated desserts featuring some of the most popular candy brands, like Reese’s and Kit Kat, in a new spoonable style. COLLIDERS desserts come in three indulgent formats and 12 total varieties.
From makeshift work-from-home spaces to splitting household chores, this past year couples were forced to share much more than usual. One major pain point is sharing that last bite of food, especially when it comes to sharing something particularly delicious, like cheesecake. In fact, 53% of couples say they have argued over sharing the last bite of dessert.(1) Now, Philadelphia Cream Cheese is providing couples an escape from "the last-bite dilemma" with the launch of Philadelphia Cheesecake Crumble – a personal serving of Philadelphia Cheesecake that you don’t have to share.
Deal includes three Kraft Heinz cheese plants and a distribution facility, plus 750 staff shifting to Lactalis.
September 21, 2020
Lactalis Group has entered into a definitive agreement for the acquisition by its U.S. affiliate of Kraft Heinz’s Natural, Grated, Cultured and Specialty cheese businesses in the U.S., Grated cheese business in Canada and entire International Cheese business outside North America. With this acquisition, Lactalis will acquire a portfolio of iconic, strongly-positioned brands that include Cracker Barrel, Breakstone’s, Knudsen, Polly-O, Athenos, Hoffman’s and, outside the U.S. and Canada only, Cheez Whiz. In addition, Kraft Heinz will partner with Lactalis on a perpetual license for Kraft in Natural, Grated and International cheeses and Velveeta in Natural and International cheeses.