Kraft Heinz Not Company Launches First Plant-Based Oscar Mayer Hot Dogs and Sausages
Joint venture builds on plant-based mac & cheese, mayo collaborations.
Oscar Mayer NotHotDogs and NotSausages – available in Bratwurst and Italian sausage flavors – The Kraft Heinz Not Company aims to deliver on these needs and consumers’ evolving preference in the plant-based space. Courtesy Kraft Heinz Not Company.
The Kraft Heinz Not Company LLC has debuted NotHotDogs and NotSausages, the first ever plant-based Oscar Mayer offerings and the first plant-based meat innovation from the joint venture between The Kraft Heinz Company and TheNotCompany, Inc. (NotCo). With its mission to create mouthwatering plant-based foods for all, The Kraft Heinz Not Company’s Oscar Mayer NotHotDogs and NotSausages offer the savory and smoky experience that brand fans have known and loved for more than 140 years.
With Oscar Mayer NotHotDogs and NotSausages – available in Bratwurst and Italian sausage flavors – The Kraft Heinz Not Company aims to deliver on these needs and consumers’ evolving preference in the plant-based space.
“At The Kraft Heinz Not Company, our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone – from the devoted vegan to the plant-based curious,” said Lucho Lopez-May, CEO, The Kraft Heinz Not Company. “We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand.”
The launch of Oscar Mayer NotHotDogs and NotSausages is the latest example of The Kraft Heinz Not Company’s ambition to bring great-tasting plant-based innovations to market faster than ever before. Further, the launch marks another exciting step in the joint venture’s continued expansion of its plant-based portfolio, which includes KRAFT NotMac&Cheese, KRAFT NotCheese Slices, and NotMayo. Looking to the year ahead, The Kraft Heinz Not Company plans to scale into additional categories and recently began its international expansion.
Oscar Mayer NotHotDogs and NotSausages offer fans the smoky, savory taste, meaty color, and thick, juicy bite they are craving in plant-based alternatives.
About The Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.
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