For over 25 years, Go-GURT has been the go-to snack for families — perfect for lunchboxes or grabbing an on-the-go treat for yourself. This spring, Go-GURT is bringing fun that is even more delicious to the lineup — because snack time should be just as exciting as playtime.

Inspired by the global sensation that sparks endless creativity, Go-GURT and Minecraft are joining forces to bring fans a new, limited edition Minecraft Go-GURT. Not only do these tubes feature a fun, slurp-to-reveal activity, but fans can also unlock a $5 discount code for the Minecraft Shop through May 15, making snack time even more rewarding.

And for those looking for other ways to enjoy Go-GURT, fans can grab the new Go-GURT Protein and Simply Go-GURT – available in the flavors families know and love, with an extra boost of goodness to fuel their fun.

• Minecraft Go-GURT
  • Whether building in the blocky universe or tackling real-world fun, the Minecraft Go-GURT is the perfect on-the-go snack. Inspired by the boundless creativity of Minecraft, these easy-to-open, limited edition tubes bring the thrill of the activity to snack time.
  • Just as Minecraft empowers kids to construct their own worlds, Go-GURT offers a mess-free, delicious way to fuel their imaginations with unique, in-tube surprises. Think rock, paper, scissors, but a Minecraft edition. Grab a friend, slurp-to-reveal a diamond, paper or pickaxe, and see who wins.
  • Through May 15, when fans buy $10 of the Minecraft Go-GURT, they can redeem their receipt for a $5 discount code for the Minecraft Shop – just in time to gear up for “A Minecraft Movie,” which opened in theaters on April 4. The discount code expires on June 30, 2026.
  • This promotion is only available in stores nationwide for a limited time, and the product has a MSRP of $3.39.
• Go-GURT Protein
  • The Go-GURT Protein is the iconic snack you know and love, now with a boost of extra protein to help keep you and your family powered throughout the day.
  • Available in Strawberry, Strawberry Kiwi and Berry flavors, the Go-GURT Protein serves up fun – on the run.
  • Whether you’re packing it in a lunchbox or grabbing one for yourself, the Go-GURT Protein is a fun and simple snack that’s as practical as it is delicious.
  • The Go-GURT Protein is available in stores nationwide for a MSRP of $4.59.
• Simply Go-GURT
  • The Simply Go-GURT has no high-fructose corn syrup, added color or artificial flavors, and each serving is a good source of calcium and contains vitamins A and D, making it the after-school snack that families love and parents feel good about. Pack it frozen in lunchboxes or eat it straight from the fridge.
  • Available in flavors like new Vanilla, Raspberry and classic Strawberry, now with refreshed packaging and fun tube designs, the Simply Go-GURT is a simpler way to snack.
  • The Simply Go-GURT is available in stores nationwide for a MSRP of $3.39.