Little Spoon, the largest online baby and kids’ food brand in the U.S., is partnering with Mattel and everyone’s favorite purple dinosaur, Barney, to debut three fruity, colorful smoothies (with veggies snuck in). Their “Spread the Love” campaign promotes intergenerational joy and bonding, reminding kids and parents alike of Barney’s optimistic and loving spirit.

Each co-branded smoothie celebrates a character from "Barney’s World," including Baby Bop and Billy, alongside Barney. The smoothies are USDA Organic Certified; made with real fruits and vegetables; and have 0 grams of added sugar, 2 grams of fiber, and no artificial flavors, sweeteners or synthetic colors. All three smoothies have dinosaur-shaped pouches to offer a Barney experience for your little one.

• Barney Tee-rific Purple Power: A purple smoothie made from organic fruits, blended with purple sweet potato and flaxseed, for a fruity mix with hidden benefits.
• Billy Banana Sunshine Smoothie: A bright, sunny blend of organic banana, butternut squash, peach and orange juice collide with flaxseed for a powerful and flavorful snack.
• Baby Bop Super-Dee-Duper Greens Smoothie: A creamy sunflower seed butter smoothie featuring organic banana and pear, with a dash of spirulina and spinach for a greens-powered snack time.

“I was absolutely obsessed with Barney growing up,” said Little Spoon co-founder and chief product officer Angela Vranich. “Teaming up with our childhood-favorite purple dinosaur to deliver Little Spoon families the kind of joy we know Barney can bring — it’s a special experience for us. We love creating brand moments that delight both the parent and child, and this collaboration really offers that Barney magic. It’s the core memories of your childhood, reimagined for theirs.”

“Barney is a generational icon, and partnering with Little Spoon on this campaign, starring Barney himself, was a fun way to reconnect with today’s parents,” said Aimee London, vice president of global franchise marketing at Mattel. “Together, we’re reintroducing the magic of everyone’s favorite purple dinosaur to a whole-new generation, carrying forward the message of love and kindness in a fresh and exciting way.”

Little Spoon’s collaboration with Mattel pairs a love of ‘90s nostalgia with the joy of sharing what you love with those you love. Committed to showing up in ways that matter, Little Spoon has provided parents with peace of mind through standards for safety and nutrition, including its transparency and testing initiative. It has also collaborated to cater to parents in all their multitudes — such as teaming up on a clothing line with Rachel Antonoff, creating meals with Graza, and now its first licensing partnership with Mattel and the Barney franchise.

About Little Spoon
Little Spoon is on a mission to make parents’ lives easier and kids healthier. Pioneering a new era of kids’ food, Little Spoon was built to meet the needs and standards of the modern parent by delivering quality and convenience. From first bites to big-kid years, Little Spoon’s ingredient sourcing, product testing and format innovation take the stress away from fueling your kids without sacrificing peace of mind. Since launching nationally with the first fresh baby food in 2017, Little Spoon has quickly become America’s No. 1 online baby and kids’ food company, having delivered more than 70 million meals to families across the U.S. Its product lineup, which consists of 100+ products available exclusively on its website, includes Babyblends, Biteables, Plates, Lunchers, Smoothies and YoGos, along with a range of snacks and other products.