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New Retail Products

Sweet Loren’s Releases Hello Kitty Birthday Cake Cookie Dough

Sweet Loren's Hello Kitty Birthday Cake Cookie Dough

The first-of-its-kind innovation lies in the cookie dough’s sprinkles; Sweet Loren’s R&D-ed for months with a supplier to develop custom, dye-free sprinkles — that did not bleed — and added vibrant hues to the allergen-friendly cookie dough. Courtesy Sweet Loren’s.

June 30, 2025

Sweet Loren’s, which is known for its delicious, simple ingredients and allergen-friendly baked goods, has teamed up with the iconic Hello Kitty to release a new, limited-edition cookie dough flavor — Birthday Cake — adding a fun and nostalgic touch to the refrigerated dough aisle.

Sweet Loren’s Hello Kitty Birthday Cake Cookie Dough is made with wholesome ingredients and is free of the top 14 allergens, including gluten, dairy, eggs, peanuts and tree nuts. Thanks to its inclusive ingredient label, everyone, regardless of allergies or dietary restrictions, can enjoy the delicious cookies worry-free — reflecting Sweet Loren’s commitment to delivering better-for-you baked goods that taste as good as they make you feel.

Sweet Loren’s Hello Kitty Birthday Cake Cookie Dough also offers a first-of-its-kind innovation, thanks to its completely artificial dye-free recipe. The vibrant sprinkle cookies are colorful enough for your next birthday celebration while using natural ingredients, like vegetable juice and spirulina.

Each pack contains 12 pre-cut cookies that are easy to bake and ready in less than 15 minutes — perfect for hosting, baking and gifting, or adding a special touch to any and every celebration.

Sweet Loren’s Hello Kitty Birthday Cake Cookie Dough has a MSRP of $6.99.

The limited-edition Hello Kitty Birthday Cake Cookie Dough is available for purchase now on Sweet Loren’s website, in addition to retail stores, including Target, Publix, Meijer, Harris Teeter, Market Basket, Giant Foods, Giant Martins, Ingles, Whole Foods (launching in-stores in August), Lowes Foods and Fresh Thyme.

About Sweet Loren’s
Sweet Loren’s was created by Loren Castle after she survived cancer in her early-20s, which led her to rehaul her diet to focus on whole, natural foods and cut out highly processed ingredients. She couldn’t find a cookie on the market that fit her dietary needs and decided to make her own, and Sweet Loren’s was born. Now, the brand is in over 35,000 stores nationwide and is the No. 1-selling natural cookie dough in the U.S.

KEYWORDS: cookie dough limited-edition new flavors partnership Sweet Loren's

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