Protein Pints, the innovative, protein-packed, lower-sugar ice cream brand rapidly gaining national recognition, became available at Target locations across the country in May. This availability with Target marks a pivotal moment for Protein Pints, extending its reach to millions more health-conscious consumers seeking to increase their protein intake without sacrificing taste or their dietary goals. This launch signifies the brand’s commitment to making its protein-rich, all-natural ice cream accessible to a broad audience, building on the strong momentum generated by recent national and regional expansions.

“Seeing Protein Pints on shelves in Target stores across the country is a testament to the increasing demand for protein benefits and guilt-free indulgence in our daily food choices,” said Paul Reiss, co-founder and CEO of Protein Pints. “From our early days, we envisioned a world where everyone could enjoy ice cream without compromise. This launch with a retailer as influential as Target allows us to bring that vision to life on an unprecedented scale.”

This nationwide Target launch includes all five of the brand’s flavors – Cookie Dough, Peanut Butter Chip, Mint Chip, Chocolate and Strawberry – and underscores Protein Pints’ rapid ascent in the competitive frozen dessert market. By offering a product that delivers on both taste and nutritional benefits, Protein Pints is poised to become a go-to choice for consumers seeking a healthier indulgence.

About Protein Pints
Protein Pints is a rapidly growing brand of protein ice cream, founded by two childhood friends during their recent college years, on a mission to help people enjoy their protein in one of America’s favorite treats. With a focus on natural ingredients and innovative recipes, Protein Pints is redefining what it means to enjoy functional ice cream, offering a guilt-free indulgence that tastes amazing and supports consumers’ nutritional goals. Protein Pints’ products are packed with 30 grams of protein per pint, made with only natural ingredients, have lower sugar and zero artificial sweeteners, and are gluten-free.