Mad Genius Snack Lab is shaking up the frozen aisle with its flavor-fueled mashups now available at Walmart

The new lineup reinvents classic comfort foods like quesadillas, snack rolls, and empanadas by infusing them with globally inspired flavors. From spiced street food twists to unexpected fusion favorites, each snack is a bold, crave-worthy combination designed to surprise and satisfy. 

The newest brainchild of FoodStory Brands, Mad Genius was created to satisfy the ever-growing appetite for bold and indulgent snacks wrapped in packaging that is as attention-grabbing as the mashup flavors inside. Mad Genius gets it; That’s why the flavor-loaded mashups are hot, crispy, and ready in minutes, whether you’re team air fryer, oven or microwave. Find these savory, comforting snacks in the frozen section of select Walmart stores:  

• Korean BBQ Quesadillas, 14 ounce: Seasoned beef, diced onions and cheddar cheese in a sweet and savory sauce, within a handcrafted flour tortilla.
• Cheeseburger Quesadillas, 14 ounce: Seasoned ground beef, cheddar cheese and diced onions, tossed in a special sauce within a handcrafted flour tortilla.
• Bacon Mac & Cheese Snack Rolls, 9 ounce: Tender macaroni, smoky bacon, and a blend of cheeses, wrapped in a crunchy wrapper.
• General Tso’s Chicken Empanadas, 8 ounce: White meat chicken, broccoli, red peppers with a blend of sauces and spices, wrapped in a flaky crust. 

“Mad Genius was built for a new generation that snacks hard and lives louder,” said Jay Whitney FoodStory Brands chief marketing officer. “We’ve had a blast breaking the traditional rules and custom creating a brand and an assortment that leans into the exciting culinary curiosity of today’s younger generations.” 

Mad Genius products are now available in the frozen section of 870+ Walmart stores, with additional flavor varieties planned for 2026. 

About FoodStory Brands 
FoodStory Brands, founded in 2015, is an award-winning family-owned and operated consumer packaged goods company (CPG) based in Phoenix, Arizona with regional satellite offices across the country. Passionate about finding and developing new food and beverage products, the company specializes in building challenger brands that create disruption and revitalize categories. The company has built and scaled national brands like Fresh Cravings and has won over 100 awards for product innovation, packaging design, marketing campaigns and food licensing programs.  FoodStory Brands brings to life compelling stories with iconic global brands like Yellowstone Authentic Cowboy Cuisine, Jurassic World and Minions-shaped Chicken Nuggets, and Paw Patrol Gelatins, among many others. Beyond brand building, FoodStory Brands is deeply invested in giving back to its communities, consistently dedicating volunteer hours and financial resources to local and national nonprofits.