Blue Bunny’s Candy Bar Scoopable Is Back for a Limited Time
America’s favorite way to enjoy ice cream is by scooping it into a bowl or pint – exactly how the Candy Bar Scoopable is meant to be enjoyed.
With fall flavor drops hitting everywhere, Blue Bunny is sweetening the season by bringing back a fan-favorite: Candy Bar Scoopable. Think of it as a candy bar you can scoop, loaded with gooey caramel swirls, crunchy chocolate-flavored covered peanuts and melty chocolate-flavored chips, with a rich chocolate peanut butter frozen dairy dessert as its base.
To mark its 90th anniversary, Blue Bunny set out to better understand America’s ice cream habits, surveying 500 people across the country (aligned with Census data for full representation), which revealed:
- America’s favorite way to enjoy ice cream is by scooping it into a bowl or pint – exactly how the Candy Bar Scoopable is meant to be enjoyed.
- Seventy-one percent say that they’re likely to try a new or limited-time flavor, proving that seasonal drops are what consumers crave.
- Thirty-five percent of Americans say that ice cream brings them comfort, making the Candy Bar Scoopable a perfect, cozy fall indulgence.
This LTO is available now at Walmart and grocery stores nationwide, but like any good candy stash, it won’t last forever.
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