Krusteaz is celebrating fall with the debut of its new Honey Cornbread Batter that delivers golden, sweet and fluffy cornbread with no measuring, mixing or mess involved. 

The purveyors of pantry-staple cornbread mixes, Krusteaz is now serving its beloved cornbread in a new refrigerated format. Available now at select Kroger and Walmart locations, shoppers can find Krusteaz Honey Cornbread Batter in the refrigerated dough section.

Krusteaz Honey Cornbread Batter is the perfect fall grocery pickup, delighting with a scratch-like taste without the made-from-scratch stress or mess. A breakthrough baking innovation, the classic corn and honey combination bakes up to a springy soft, completely irresistible batch every time – in no time. Whether in need of a versatile side dish for cozy weekends on the couch or a full batch of muffins for festive holiday dinners, each pouch serves up one 8x8 pan or 8 golden muffins to fit any fall occasion.

"Cornbread is comfort food at its finest – warm, nostalgic, and a little sweet, but not everyone has the time to bake from scratch," says Andy Heily, president & CEO of The Krusteaz Company. "With our new Honey Cornbread Batter, we're excited to give Makers the freedom to do it all – from baking a simple, delicious pan to reinventing a classic with their own creative twists this fall."

Sweet and golden with a mouthwatering moist texture, Krusteaz Honey Cornbread Batter is joining Chocolate Brownie and Vanilla Cupcake in the brand's growing lineup of refrigerated, pour-and-bake Batter. Each flavor, perfect as is, is also a canvas for creativity, helping Makers personalize their bakes with ease. From folding jalapeños and cheddar into cornbread, to topping brownies with caramel swirls and embracing the mini bake trend with bite-sized cupcakes, Batter makes it simple to customize classics in minutes

Developed with quality ingredients and no artificial preservatives, Batter stays fresh for up to seven days in the refrigerator after opening.

About Krusteaz
The Krusteaz story began in 1932 when Rose Charters created a just-add-water pie crust that was an industry first. Today, Krusteaz, the flagship brand of Continental Mills, Inc. dba The Krusteaz Company, remains a family-owned business that stands for innovative products, premium ingredients, and easy-to-make mixes to fit every occasion. The product line includes mixes for pancakes, waffles, muffins, quick breads, cookies, dessert bars, cornbread, crumb cakes and a line of gluten free products. Every box invites consumers to have fun in the kitchen, fuel their creativity and enjoy the possibilities Krusteaz mixes bring to the table.