Uncrustables Debuts Higher Protein PB&J

Uncrustables higher protein sandwiches are individually wrapped and ready to enjoy straight from the freezer – no prep required.
Uncrustables Sandwiches, the beloved brand known for its iconic frozen sandwiches, released two groundbreaking products: Higher Protein PB&Js, Uncrustables Bright-Eyed Berry Sandwich and Uncrustables Up & Apple Sandwich.
Designed to meet the needs of busy mornings, these new flavors deliver 12 grams of protein per sandwich, making it the highest protein offering in the Uncrustables portfolio and across widely distributed PB&Js. In addition to the protein boost, these new offerings feature more fiber and whole grains, supporting a more balanced start to the day without compromising on taste or convenience.
Crafted for flavor and quick, no-fuss mornings, these frozen sandwiches are a perfect fit for those seeking a protein-packed start to their day. Whether you're heading to school, work, or the gym, Uncrustables higher protein PB&Js are your go-to snack for morning momentum.
"We're redefining what it means to be a morning person by helping consumers start their days in a more delicious and convenient way," said Chris Achenbach, marketing director at The J.M. Smucker Co. "As traditional breakfasts give way to whatever you can grab, sip, or snack on first, Uncrustables is ready for them. This launch is about delivering real satisfaction. In the midst of morning chaos – where time is short and routines are unpredictable – Uncrustables steps in with unmatched flavor and function."
Uncrustables higher protein sandwiches are individually wrapped and ready to enjoy straight from the freezer – no prep required. Each sandwich features creamy, craveable peanut butter paired with fruit-forward jams or jelly, delivering 12 grams of protein in a satisfying, flavor-packed bite. All products feature Unbeatably Soft Bread, Baked Fresh in the USA, with no high-fructose corn syrup, artificial sweeteners, or colors.
The new Uncrustables Sandwiches will be available nationwide at Kroger, Walmart and Target, with an 8-count box retailing for $10.46.
About The J. M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day including Folgers, Dunkin', Café Bustelo, Jif, Uncrustables, Smucker's, Hostess, Milk-Bone and Meow Mix. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society.
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