Rosina Food Products, the family-owned national leader in frozen Italian meatballs and frozen pasta for more than 60 years, is introducing its newest convenience store innovation: Rosina Rollers — a long, seasoned meatball served on a bun, crafted to bring bold, craveable flavor to roller grills nationwide.

“Rosina Rollers are a true game-changer for convenience stores,” said Russell Corigliano, co-founder and CEO of Rosina Food Products. “We’ve taken the bold, authentic flavor of our legendary meatballs and created a fun, on-the-go format built for the roller grill — a longtime convenience store powerhouse. Consumers are hungry for new options, and Rosina Rollers deliver big flavor, unbeatable portability, and a fast, convenient Italian eating experience that will keep them coming back for more.”

Designed to bring variety and premium flavor to the roller grill segment, Rosina Rollers offer:

• The authentic flavor of Rosina’s time-honored meatball recipe, seasoned to perfection.
• A design that is roller grill-ready, ideal for consistent rotation, heating, and merchandising.
• A design that is operator friendly, making for easy prep and handling.
• A hot, hearty, and savory option that feels both familiar and new at the same time. 

For more than six decades, Rosina has been known as a highly reliable, best-in-class supplier with an unmatched customer service record, earning multiple service awards from the nation’s largest foodservice distributors.

The debut of Rosina Rollers — highlighted by its signature Big Italian Roller and plans for additional flavors like the Cheeseburger Roller — showcases the company’s ongoing drive to expand and energize the convenience food category.

About Rosina Food Products
Proudly owned and operated by an authentic Italian family spanning three generations, Rosina brings the spirit of Italy to America’s tables as the No. 1 frozen meatball and pasta brand in the country. Rooted in original family recipes and crafted with only the finest ingredients, every bite reflects the care and tradition that define the “Rosina Difference.” From its hometown of Buffalo, NY, Rosina’s 600+ team members serve leading retailers, foodservice partners, convenience stores, and top food manufacturers across the globe. At its heart, Rosina is about more than food—it’s about love, family, and the joy of sharing meals that bring people together.