The collaboration pairs two iconic names known for joyful, feel-good treats, and arrives as consumers continue to seek playful flavor mashups, nostalgic throwbacks and interactive food experiences.
Created to expand the frozen category, these offerings are expected to attract new shoppers, boost overall frozen dessert sales and reinforce Wells' leadership in frozen innovation.
The innovative, fast-growing brand known for its blend-it-yourself (BIY) shakes and smoothies, is remixing the flavors of summers past and present with a new lineup of offerings.
The single-serve options pack up to 15 grams of protein per serving and can be ready to eat in just one minute in the microwave — perfect for a quick, on-the-go meal!
Launching in early summer, just in time for peak ice cream and Slurpee drink season, Mini Melts Slurpee Blue Raz will be available at participating 7-Eleven, Speedway and Stripes locations nationwide.