Wells Enterprises will debut a Nutella Ice Cream and a Kinder Bueno Frozen Dessert, available in both pints and cones, to convenience stores in December , with broader retail distribution planned for spring.

Created to expand the frozen category, these offerings are expected to attract new shoppers, boost overall frozen dessert sales and reinforce Wells' leadership in frozen innovation.

Nutella Ice Cream delivers the unmistakable taste of Nutella with swirls of Nutella in every bite. Kinder Bueno Frozen Dessert features creamy hazelnut flavored frozen dessert with a delightful combination of tastes and crispy textures that brings the signature Kinder Bueno one-of-a-kind experience into frozen. 

"Wells has a century of ice cream expertise and a passion for innovation," said Isabella Chia, chief marketing officer at Wells Enterprises. "By combining that expertise with the global love of Nutella and Kinder Bueno, we are opening a new premium space in frozen treats that delights consumers, strengthens the frozen aisle, and drives incremental sales for our retail and convenience partners."

Ice Cream Candy Bars, Wells' latest frozen innovation, have already proven to be powerful category builders. According to NielsenIQ, 40% of sales are incremental to the ice cream category and 60 percent incremental to mainstream handheld treats (Total U.S. xAOC, 52 weeks ending Aug. 23, 2025). In just nine months, the portfolio has generated more than $18 million in retail sales and added 2 million new households.

"Nutella Ice Cream and Kinder Bueno Frozen Dessert are just the beginning of a pipeline of bold new concepts designed to keep convenience-store and grocery freezers exciting and profitable," Chia said. "These launches underscore Wells' commitment to category-leading innovation and to partnering with retailers to create new growth across the frozen dessert aisle."

About Wells Enterprises
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is part of the Ferrero Group, one of the global leaders in sweet, packaged foods. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny, lower-calorie Halo Top, the iconic Bomb Pop, and Blue Ribbon Classics. Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the "Ice Cream Capital of the World" as the largest manufacturer of ice cream in one location.  Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada.