Created to expand the frozen category, these offerings are expected to attract new shoppers, boost overall frozen dessert sales and reinforce Wells' leadership in frozen innovation.
Yasso has released its newest flavor, Birthday Cake, as they celebrate their 10-year anniversary since launching on grocery shelves in 2011. The new Birthday Cake bar joins Yasso as their 12th core bar flavor. Filled with rainbow sprinkles and chunks of cake dough for a fun and delicious treat, the offering also meets Yasso’s nutritional standards with only 90 calories per bar, 5 grams of protein and no artificial ingredients. Additionally, in honor of the launch, Yasso is making a $10,000 donation to the The Birthday Party Project which will provide birthday gifts to over 300 children experiencing homelessness.
Tillamook County Creamery Association (TCCA) announced the addition of Tillamook Frozen Custards to their product portfolio. The new, velvety rich Frozen Custards continue the 112-year-old farmer-owned dairy co-op's commitment to bringing consumers fresh, innovative, and high-quality products.
Outshine, a brand known for its frozen fruit bars, has launched Simply Indulgent bars - a new line of dairy-based frozen snacks. Made with fresh milk to give a burst of creamy flavor in every bite, Simply Indulgent bars contain five grams of protein per bar, 25% less sugar than regular frozen dairy bars, and a simpler ingredient label.
Yasso Frozen Greek Yogurt unveiled its latest innovation, new Frozen Greek Yogurt Sandwiches. On the heels of the successful launch of their Dipped Greek Yogurt Bars in May, a new product line that's already contributing 19pts of growth to the Yasso business (Source: IRI, week ending 10/4/20), the brand's newest better-for-you launch is primed for success with standout taste and nutrition, with flavors including Mint Chocolate Chip, Vanilla Bean and Peanut Butter.
Three Twins Ice Cream, Petaluma, Calif., unveiled what is said to be the first-ever organic Sundae Cone, featuring a chocolate-coated cone packed with Madagascar Vanilla ice cream and decorated with a drizzle of chocolate and chopped peanuts.
