Backed by Algro International, one of the nation’s largest organic rice producers and importers from India and Thailand, Simply So is the first CPG brand to bring that legacy of quality directly to consumers.

Each grain is steamed to perfection, flash-frozen at peak freshness and ready in just three minutes. From the first frozen basmati rice in the U.S. to vibrant new flavors like Cilantro Lime and Thai Rice Medley, Simply So is proving that rice can be quick, premium and planet-friendly — all at once.

Simply So is the CPG brand of Algro International, a vertically integrated rice manufacturer with over 50 years of milling experience. A category disruptor bridging traditional milling craft with modern convenience, Simply So’s rice is grown on organic-certified farms with regenerative and water-efficient practices.

Packaged in fully recyclable materials, every pouch helps combat food waste through smart portioning and long-lasting freshness.

Each pouch is portioned to reduce waste, packaged in recyclable materials, and ready in just three minutes. With varieties like Organic Jasmine, Brown Jasmine, Cilantro Lime, and the country’s first frozen Basmati, Simply So is the new way to rice: always simple, never boring. Available in six varieties at retailers including Target, Price Chopper, Save Mart, Lucky Supermarket, Bristol Farms and Nugget Market.