Saffron Road, a Certified B Corp and leading globally inspired frozen food brand, announced a planned executive transition.

Paul Turbeville, currently president of Saffron Road, is being promoted to chief executive officer. 

Adnan Durrani will lead the company by transitioning to the executive chairman role, where he will continue to guide long-term strategy, stewarding the mission and core values that have defined Saffron Road since its inception.

Built on the belief that food can be a bridge between cultures, and that frozen food could be both globally inspired and responsibly made, Saffron Road emerged as a challenger to category norms. From its earliest days, the brand set out to deliver bold global flavors while upholding standards around ethical sourcing, Halal certification, and social responsibility that were largely absent from the frozen aisle at the time.

Under Durrani’s leadership, Saffron Road has grown from an entrepreneurial startup with just four frozen entrées at Whole Foods Market into a nationally distributed, purpose-driven brand, earning Certified B Corp status and establishing itself as a category leader in better-for-you frozen meals. His vision and leadership continue to shine at Saffron Road, as a brand rooted in championing diverse cultures and culinary authenticity, while promoting a mission-based enterprise on a Journey to Better for humanity.

“I can’t believe it’s been over 16 years since I founded Saffron Road. It’s truly been a labor of love. As a mission-based serial entrepreneur for over three decades, Saffron Road is my proudest enterprise. I brought on Paul over a year ago to be my co-pilot, with a clear mission to onboard him into a higher executive and leadership role, upon his successfully steering our company and team to brighter horizons during very challenging times. Paul courageously led our team with purpose and a soldier’s discipline, successfully rising to the occasion,” Durrani said. “Our planned succession is indeed proceeding exactly on schedule, and I am delighted to promote Paul to the CEO position, allowing me as executive chair to focus on strategy, vision and enhancing shareholder value.” 

Since joining the company, Turbeville has played a central role in translating that founding vision into scalable growth. As president, he strengthened operational leadership, sharpened marketing focus, and aligned teams around a clear, future-facing strategy - earning the confidence of our founder, Board and leadership team, as Saffron Road continues its Journey to Better.

“Saffron Road’s clarity of purpose comes directly from Adnan’s vision and values,” Turbeville said. “My role is to build on that foundation - to scale responsibly, deepen our impact, and ensure this brand continues to matter in a rapidly evolving food landscape. I’m honored to lead the company forward with an exceptional team.”

Turbeville brings extensive experience in the consumer-packaged goods industry, with a proven track record of building high-growth, purpose-driven brands. Prior to joining Saffron Road, he served as chief commercial officer at Village Gourmet and spent seven years on the leadership team at Pete and Gerry’s, scaling the business from $50 million to $300 million in revenue, culminating in a successful exit to Butterfly Equity.

About Saffron Road
Saffron Road, a Certified B Corp, is a leading natural and organic food brand dedicated to crafting delicious, high-quality meals inspired by global flavors. Saffron Road recently made history as the FIRST Seed Oil Free Certified entrée line in the world. Guided by a mission to inspire people and connect cultures through a shared love of world cuisines, Saffron Road believes food should be both healthy and flavorful - and produced in a way that’s culturally respectful, sustainable, and socially responsible. According to SPINs/IRI data, Saffron Road is the #1 better-for-you chicken protein-based frozen single serve entrée in total US food SPINS Conventional Food - Total US (powered by Circana); NPI Product Universe; 52 weeks ending 12.28.2025. As a Certified B Corp, Saffron Road meets rigorous standards for social and environmental impact, ensuring its products are made with ethically sourced ingredients that are better for the environment, farmers, animals, and consumers. All Saffron Road products are Halal-certified by IFANCA and available in more than 15,000 U.S. retail locations.