AFFI Appoints Seiling as COO and Head of Strategic Initiatives
The event recognized industry leadership and the debut of AFFI’s new consumer campaign, “Fresh Thinking About Frozen.”
Adrienne Seiling has been named chief operating officer (COO) and head of strategic initiatives, expanding her role on the organization’s executive leadership team.
The American Frozen Food Institute (AFFI) today announced that Adrienne Seiling has been named chief operating officer (COO) and head of strategic initiatives, expanding her role on the organization’s executive leadership team. Seiling most recently held the position of SVP of industry affairs and member services within AFFI.
In this role, Seiling will oversee AFFI’s core operations and lead the advancement of key organization priorities, including major revenue-driving functions such as events and membership. She will work closely with AFFI President and CEO, Alison Bodor and the senior leadership team to strengthen alignment across the organization and support continued growth for the frozen food industry.
“Adrienne has played a critical role in shaping AFFI’s strategic direction and strengthening our ability to deliver results for members,” said Bodor. “Her leadership, operational expertise, and deep understanding of our industry make her the right person to help guide AFFI’s next phase of growth.”
Seiling will focus on translating AFFI’s strategic plan into action, ensuring organizational alignment, and overseeing key revenue-generating and member-focused programs. Her portfolio includes leadership of AFFI’s major events, membership engagement and growth, non-dues revenue initiatives and cross-functional efforts spanning advocacy, research, communications, and industry affairs.
She will also play a central role in supporting AFFI’s Board of Directors and Executive Committee, helping to ensure strong governance and consistent progress against the organization’s long-term goals.
“This role is about execution and impact—ensuring our strategic priorities drive results for members and position AFFI for long term success,” said Seiling. “I’m energized to lead our operational and revenue generating efforts as we continue to grow and strengthen the association.”
Seiling brings nearly 20 years of experience in association leadership, strategy, and operations, with a proven track record of leading multi-faceted initiatives and building high-performing teams. She previously served in senior leadership roles at AFFI, where she has been instrumental in expanding AFFI-CON, strengthening member engagement, and leading communications.
About AFFI
The American Frozen Food Institute (AFFI) is the member-driven national trade association representing all segments of the frozen food supply chain from manufacturers to suppliers and distributors. AFFI advocates before legislative and regulatory entities on the industry’s behalf, serves as the voice for the industry and convenes industry leadership to create an environment where frozen foods are essential in a dynamic marketplace.
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