Zatarain’s Smoked Sausage Grows Portfolio with Link-Style Products
Backed by research, trusted brand equity and a format aligned with category growth, Zatarain’s new link-style smoked sausage offers retailers a differentiated opportunity to drive incremental sales in the cooked dinner sausage aisle
Zatarain’s Smoked Sausage is tapping into one of the fastest-growing segments in cooked dinner sausage with the launch of its new link-style sausages.
Crafted with top-quality, USDA-inspected pork, the new sausage links deliver the bold, unmistakable flavor consumers expect from the Zatarain’s name. The lineup includes three versatile varieties:
- Andouille, just the right kick of heat you’d expect from a New Orleans-style sausage, for traditional Cajun dishes like jambalaya and gumbo but can be enjoyed in breakfast wraps, sliced on top of pizza, and more!
- Cheddar Andouille, perfect for elevating creamy rice dishes and comfort-forward recipes. The sausages are packed with a craveable combo of sharp Cheddar cheese and smoky flavor for dishes like gumbo, jambalaya, and stuffed peppers.
- Cajun Herb, a flavorful addition to pastas, sautés and everyday weeknight meals. The portfolio of spices include paprika, thyme, oregano, and bay leaves.
Each SKU is packaged in a 14-ounce vacuum-sealed 5-pack, a convenient format designed to provide the perfect portion for a family dinner while maintaining freshness and quality.
“Links are a powerful growth driver in the dinner sausage category, and we saw an opportunity to bring the authentic, bold flavors Zatarain’s is known for into a format consumers are increasingly reaching for,” said Kaetlynn Doust, brand manager, licensed brands & lunch meat for Sigma/BAR-S Foods. “The new sausage links from Zatarain’s deliver true Cajun character with a balanced heat profile that appeals to a wide range of households, while giving retailers a differentiated product that stands out on shelf.”
Backed by research, trusted brand equity and a format aligned with category growth, Zatarain’s new link-style smoked sausage offers retailers a differentiated opportunity to drive incremental sales in the cooked dinner sausage aisle.
About McCormick & Company’s
Zatarain's is one of McCormick & Company's (MKC) brands. McCormick is a global leader in flavor. With over $6.7 billion in annual sales across 150 countries and territories, we manufacture, market, and distribute herbs, spices, seasonings, condiments and flavors to the entire food and beverage industry, including retailers, food manufacturers and foodservice businesses. Founded in 1889 and headquartered in Hunt Valley, Maryland, USA, McCormick is guided by our principles and committed to our Purpose – To Stand Together for the Future of Flavor. McCormick envisions A World United by Flavor where healthy, sustainable and delicious go hand in hand
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