Lunchables Introduces Snackables, Its First Snack Pack Designed to Split
Lunchables is giving friends a new way to snack together with the debut of Snackables: a new snack offering combining sweet & savory bites in a convenient double pack format, perfect for splitting, swapping and sharing.
Lunchables is entering a new era of snacking. Tthe brand introduces Snackables – its first-ever double snack pack inspired by the rising demand for bite-sized, shareable foods and on-the-go formats people are craving. Designed for splitting, swapping and sharing, Snackables brings together craveable combinations of cheese, crunchy crackers and poppable favorites in convenient-dual compartment packs made for modern snack moments that both parents and kids will love.
Lunchables is giving friends a new way to snack together with the debut of Snackables: a new snack offering combining sweet & savory bites in a convenient double pack format, perfect for splitting, swapping and sharing.
As Lunchables is bringing its signature mix-and-match experience to an entirely new occasion.
Each Snackables pack delivers 5 grams of protein and brings together two of Lunchables’ most iconic elements — cheese and crunchy crackers — alongside the poppable bites fans are reaching for most right now, including fruit snacks and chocolate chip graham crackers.
Snackables launches in two varieties:
- Cheddar Cheese Snackables: Classic, natural cheddar cheese paired with mini crackers and Welch’s Reduced Sugar Mixed Berry Fruit Snacks for a convenient and shareable mix, offering a good source of fiber with cheesy, crunchy and fruity bites.
- Colby Jack Cheese Snackables: Smooth, natural Colby Jack cheese paired with mini crackers and mini chocolate chip graham crackers for a playful combination of savory cheese and chocolatey sweetness, offering a good source of calcium.
“For decades, Lunchables has been a kid-loved, parent-approved offering for lunchtime, snacktime and all other moments in between, and as our fans’ snacking habits continue to evolve, we saw an opportunity to bring something new to the table,” said Brittany Piszynski, director of marketing for Lunchables. “As the original charcuterie kit brand, we’re putting a spin on our most iconic ingredients with Snackables, creating a snack kids will love and parents can feel good about serving to their families.”
About the Kraft Heinz Company
Kraft Heinz is one of the world’s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including Heinz, Kraft, Philadelphia, Primal Kitchen,and Lunchables, we are unlocking the full power of our portfolio. We deliver high quality, great tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
