Lubrication Engineers, Inc., Wichita, Kan., launched, a new website featuring lubricant and reliability solutions for industrial and automotive customers. Lubrication Engineers worked with ThomasNet, a New York-based product sourcing and supplier discovery platform.

“Our goal was to create a platform that allowed us to provide more information to the customer and make it easy for them to find what they’re looking for,” says Gregg Barnes, internet services manager. “The feedback we are getting is that the site is significantly faster and simpler to navigate than our previous site. Even better, we are hearing that it is a step ahead of other industrial companies’ websites in content and format.”

Some user benefits include the Product Pages section, which provides a wealth of product information and the Request for Quote department, where users can request quotes onsite directly from product pages.

The navigational structure of the new site gives visitors the flexibility to search for solutions by industry or by product. Visitors also can search for a solution by lubricant category.