ConAgra Foods, Omaha, Neb., announced that it named a new senior vice president, Advertising. Dave Linne will be responsible for developing breakthrough advertising and consumer communication for the company’s brands. The company said the position is a new role for ConAgra Foods, designed to be integral in elevating the company’s marketing to consumers and customers.

Linne most recently served as executive creative director and executive vice president for Leo Burnett USA on the Kellogg’s account, ConAgra said. He has worked with many major clients including McDonald's and Hallmark, and his campaigns have included well-known consumer-facing brands such as Nintendo, Disney, Minute Maid, Cheez-It, Keebler, and Morgan Stanley.