Safeway Inc.’s O Organics Four Cheese Stone Baked Pizza was named one of just 16 new retail products honored as “Products of the Year,” according to Product of the Year USA (POY), New York. A branch of Product of the Year Management Ltd., London, POY USA said it …
… solicited new product nominations from U.S. processors (items introduced since January 2007);
… used industry professionals to screen and select the most innovative products;
… partnered with London’s TNS Global to poll more than 100,000 U.S. consumers.Safeway, Phoenix, introduced its O Organics line in 2005. As a POY winner, The O Organics Four Cheese frozen pizza may carry a red “Product of the Year” logo on packaging and related communications.
Other retail food and beverage winners were Canada Dry Green Tea Ginger Ale and Mott’s for Tots juice boxes.