Burger King Corp., Miami, said it hired Natalia Franco as executive vice president and global chief marketing officer, effective May 17, 2010. Officials said Franco will be responsible for the company's global marketing function, overseeing product innovation, consumer insights and the development, implementation and communication of the Burger King brand's marketing and advertising strategies worldwide.

Franco most recently served as vice president, global marketing and innovation for The Coca-Cola Company, where she was responsible for all cross-functional marketing efforts for Coca-Cola's McDonald's division, including R&D, consumer insights, marketing and operations innovation working with business units around the world.