Having spurned offers from Brazil's JBS and others, global food and beverage giantSara Lee Corp ., Downers Grove, Ill., announced last week that it would spin off the company's two major business units into separate public businesses.
Officials saidCJ Fraleigh
, 47, who currently serves as Sara Lee’s chief executive
officer, North America, will be named chief executive officer of a new
North American Retail and Foodservice business upon completion of the
transactions early next year.
Sara Lee said it will spin off its North American Retail
and North American Foodservice businesses (excluding the North American
beverage business) into a new public company
that will retain the “Sara Lee” name. Its leading brands will include
Sara Lee, Jimmy Dean, Ball Park, Hillshire Farm, Chef Pierre and State
Fair. The new company would have reported approximately $4.1 billion in
revenue in fiscal 2010.
The other company (yet to be named) will consist of Sara Lee’s current
International Beverage and Bakery businesses, as well as the North
American beverage business. Its leading brands will include Douwe
Egberts, Senseo, Pickwick, Maison du Café, L’OR, Café Pilão, Marcilla
and Bimbo. This entity would have reported approximately $4.6 billion in
revenue in fiscal 2010 using fiscal 2010 actual exchange rates.
“Today’s announcement is a logical step following the divestment of our
International Household and Body Care business and the announced sale of
our North American Fresh Bakery business,” said James Crown, Sara Lee
Corp. chairman. “We have carefully considered various
strategic alternatives, including unsolicited indications of interest in
the company. We believe that the spin-off, plus the one-time special
dividend, offers the greatest potential for delivering long-term
shareholder value. These two pure-play companies will have their own
distinct growth strategies within their respective core markets that
will attract a more focused shareholder base.”
Officials said they expect to complete all separation activities by early 2012. In other news, Sara Lee's board of directors named an executive team to lead Sara Lee through calendar 2011. New officers includeJan Bennink, 54, as director and executive chairman. Sara Lee appointedMarcel Smits, 49, as corporate chief executive officer.Mark Garvey, 46, was named chief financial officer.
Fraleigh to lead Sara Lee refrigerated, frozen biz
January 31, 2011