New execs for Campbell frozen units
Effective in mid-March, Ed Carolan, will be vice president and general manager, Soup and Simple Meals with responsibility for U.S. soup and sauces and the company’s specialty brands businesses, including “Wolfgang Puck” soups and “SpaghettiO” pasta products. Carolan was senior vice president and general manager, Baked Snacks, Pepperidge Farm. Carolan succeeds Andrew Brennan, who was named vice president, Global Strategy, Advertising and Design.
Tim Hassett has become senior vice president, Sales, Campbell North America, with responsibility for Campbell’s sales organization in the U.S. and Canada across both retail and foodservice. Hassett was senior vice president - Fresh & Frozen Bakery, Pepperidge Farm. Hassett replaces Mike Salzberg, senior vice president - Campbell USA Sales, who has left the company.
Darren Serrao, was named to the newly-created role of vice president and general manager, Beverages and Breakthrough Innovation. Serrao will continue leading Campbell’s healthy beverages business in the U.S. with the added responsibility of accelerating innovation across the company’s U.S. retail businesses in simple meals, including soup and sauces, and healthy beverages. Most recently as vice president and general manager of Sauces and Beverages, Serrao managed Campbell’s beverages business in the U.S., including the expansion of the “V8 V-Fusion” line and introduction of “V8 V-Fusion + Tea” beverages.
Chris Slager was named vice president and general Manager, North America Foodservice (NAFS) with responsibility for soups, sauces, beverages and Pepperidge Farm away-from-home products in the U.S. and Canada. He was vice president and general manager, Traditional Foodservice. Slager succeeds Irene Chang Britt, who was named Campbell’s chief strategy officer last October.
Additionally, Campbell made the following appointments:
Maureen Linder, formerly vice president, Global Advertising and Design, succeeds Hassett as senior vice president - Fresh & Frozen Bakery, Pepperidge Farm. Linder reports to Pepperidge Farm President Pat Callaghan
Andrew Brennan was named vice president, Global Strategy, Advertising and Design.