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New Retail Products

Murray's Grandma's Chicken Soup Kit

November 24, 2009

 

A homestyle comfort food to beat the economic blues. Something warm to ward off the flu. Murray's Chicken says its latest new offering -- Grandma's Chicken Soup Kit -- appeals to consumers on many levels.

Designed to serve six people, the kit includes an all-natural, antibiotic and hormone free chicken already cut up. It also features a sealed pouch of fresh-cut all natural classic soup vegetables including carrots, celery chunks, slice onions, potatoes, parsnips, leek and dill.

Murrays’s Grandmas Chicken Soup is packed 3 to 4 pounds per package. Average Retail price is $2.59 per lb.  at Food Emporium, Publix, Kings Foodtown, King Kullen and gourmet, specialty and health food, natural food stores and other premier supermarkets nationwide.

"The no-fail directions guarantee a foolproof and kvetch proof pot of delicious chicken soup that would make grandma proud every time," Murray's says. "No more guess work. No more anxiety. No more time-consuming preparation. Just add the chicken, the fresh vegetables, kosher salt, pepper and little bit of love in a pot of water and the result unfolds like magic. No msg loaded bouillon cube is needed."

Adds Steve Gold, vice president of marketing, “Believe it or not, the number one question we get at Murray’s is how to make chicken soup from scratch.  Cooks have forgotten this time-honored tradition. Chicken soup used to be a staple on the dinner table, but now there’s a real fear of preparing it from scratch.”

Murray's notes that in keeping with its commitment to the environment, soup kit packaging is eco-friendly and eliminates the typical foam tray. Purchasers also can use Murray’s Farm Source Verification code on the outside of the package to find out more about the family and the farm where the soup chicken was raised.

 

KEYWORDS: chicken Murray's Chicken soup

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