Unilever North America, Englewood Cliffs, N.J., partnered with fashion brand alice + olivia and its founder Stacey Bendet to introduce new MAGNUM Mini ice cream bars, a smaller version of the original ice cream bars with thick, crackling Belgian chocolate and vanilla bean ice cream.
"Inspiration is like ice cream. It always makes you smile," says Bendet. "The MAGNUM Mini is the perfect inspiration for a mini skirt, playful and sweet!"
Bendet will draw inspiration from the dainty but decadent MAGNUM Mini to design an original 'Mini' skirt, which will be revealed during the brand's Spring 2013 presentation this September in New York.
"We were thrilled with the response to MAGNUM following our U.S. launch last year," says Mike Hurley, senior brand building manager, U.S. ice cream at Unilever. "Now, with the introduction of the MAGNUM Mini, any day can present itself with one of life's pleasurable moments."
MAGNUM Mini ice cream bars come in Classic and Almond flavors in 11.1-ounce, 6-count multipacks for a suggested retail price of $5.99. They are available in grocery retailers, including Target, Safeway, Kroger and Walmart, nationwide.