Mini Melts USA and The Magnum Ice Cream Company announced a new strategic partnership that will bring a premium selection of frozen treats to consumers through an expanded network of automated retail and distribution across the United States. 

As part of the agreement, Mini Melts USA will operate Magnum-branded vending machines nationwide, helping advance the frozen dessert company's out-of-home growth strategy. These machines will offer a curated assortment of beloved products from The Magnum Ice Cream Company's portfolio, including Good Humor novelty bars and Ben & Jerry's ice cream pints, delivering convenient, high-quality indulgences to consumers on the go.

This partnership leverages Mini Melts USA's proven expertise in frozen vending infrastructure, operations, and distribution, combined with The Magnum Ice Cream Company's portfolio of iconic brands and products.

"We're incredibly excited to partner with Magnum Ice Cream to expand the reach of the world's most recognized and beloved ice cream brands," said Dan Kilcoyne, founder of Mini Melts USA. "By combining our operational capabilities with Magnum's exceptional product portfolio, we're creating a powerful platform to delight consumers in new and convenient ways."

Together, the companies aim to enhance accessibility to premium frozen treats while creating new, engaging consumer experiences in high-traffic locations. In addition to expanding The Magnum Ice Cream Company's availability in new channels, the partnership will also make Mini Melts USA's beaded ice cream available in new locations, giving consumers more opportunity to enjoy the ice cream they love.

"This partnership is an important step in expanding Magnum Ice Cream's ability to reach consumers beyond the traditional aisle," said Bryce Carroll, senior commercial development manager at The Magnum Ice Cream Company. "Mini Melts gives us the scale and footprint to extend our brands into everyday moments and unlock new consumption occasions across the country."

The rollout will begin with installations planned in high-traffic venues such as entertainment destinations, transit hubs, and retail locations.