NewGorton's Shrimp Poppersare positioned and packed to deliver optimum value. With more than 100 shrimp in a 19.2-ounce package, every offering gives consumers a quick, convenient family meal or snack option ready in just 12 to 16 minutes from the oven.

Gorton's, Gloucester, Mass., has just begun a national roll-out of Shrimp Poppers. The company says each serving (about 17 shrimp) delivers 6g of protein for 260 calories, 27 mg of EPA and DHA Omega-3 fatty acids. The breaded, seasoned product is made with whole shrimp.

Suggested retail will range from $5.99 to $7.49.