Sure, you're used to seeing the word "fresh" in the refrigerated case. but how about the frozen pizza section?
Schwan's Consumer Brands, Bloomington, Minn., says its latest frozen line, Freschetta Simply...Inspired pizza, strives to deliver "a deliciously fresh taste experience in every bite." Officials say the new Simply...Inspired line features flash-frozen vegetables, unique blends of real cheeses --combined with inventive product packaging and cooking technology.
The company also has introduced a new line of Freschetta By The Slice frozen pizzas.
"We know consumers' tastes have evolved and they are seeking more flavorful variations in their frozen pizza selections, which until now is a need that hasn't been met," said Mary Brown, Freschetta senior director of marketing. "With Freschetta Simply…Inspired Pizzas, we are elevating the quality of frozen pizza with distinctive combinations of large-cut vegetables, flavorful sauces and delightful varieties of cheeses and meats to create new varieties unseen before in this category.
"And for when our consumer is time-strapped, Freschetta By The Slice provides the perfect solution when seeking one perfect slice of pizza in minutes."
Schwan's says eight new varieties feature "unique varieties of vegetables, such as roasted red peppers and shiitake mushrooms, and distinctive sauces and cheeses perfectly balanced on a thin, crispy crust." They say the brand also took a fresh look at the product packaging. Each new offering comes wrapped in new "Fresch-Taste Seal" packaging to lock in the great flavor while using 30 percent less packaging by weight than a traditional pizza carton.
By removing the outer cardboard box, Freschetta Simply…Inspired Pizza saves 1,378 tons of paperboard, which adds up to 23,433 trees, the company says. Moreover, the new package design sets Freschetta Simply…Inspired Pizzas apart in the frozen pizza section and fits perfectly in home freezers.
Freschetta Simply…Inspired pizzas provide three to four servings and are starting to appear in the frozen pizza section of grocers nationwide in the following varieties: Hawaiian Style, Farmers Market Veggie, Harvest Supreme, Southern BBQ Recipe Chicken, Rustic Pepperoni Pomodoro, Classic Bruschetta and the limited-edition varieties of Tuscan Farmhouse and Chicken Bianco.
The perfect pizza slice
Schwan's says new Freschetta By The Slice offerings are cut from a whole pizza and made with the brand's same premium ingredients. These new offerings also feature a microwave cooking technology guaranteed to deliver oven-baked taste in just minutes from the microwave, officials say.
Four new varieties are Six Cheese Medley; Chicken, Spinach and Mushroom; Vegetable Medley; and BBQ Chicken.