Pretzels have emerged as a snack food powerhouse and are moving ahead of other items such as popcorn and French fries.  Meanwhile, a 2010 Mintel research study showed that consumers prefer mini hot snacks with cheese filling for added flavor, and stuffed, cheese-filled products will drive future growth in the frozen pretzel category.

Armed with those facts, Rich Consumer Brands, St. Simons Island, Ga., said it created its own take on pretzels with the new frozen Farm Rich Stuffed Pretzel Bites.

Designed to be a wholesome snack or appetizer for any occasion – from an after-school treat for hungry kids, to a hassle-free party appetizer – Stuffed Pretzel Bites are a healthier alternative to chips or french fries, says Rich's. Each appetizer serving size is just 110 calories and contains only 3 grams of fat and 0 grams trans-fat.  In addition, they’re convenient and easy-to-prepare.  In just minutes, these miniature soft pretzel bites stuffed with cheese come out of the oven or microwave warm and ready to eat.

“We took the best of the soft pretzel concept and created our own cheesy, bite-sized snack with flavor that will appeal to the entire family,” says Jennifer Meetz, Farm Rich director of marketing.  “They’re so quick to make, anyone can enjoy them at a moment’s notice, even on their busiest days.”    

With an average retail price of $6.99 (price may vary by retail location), each bag of Farm Rich Stuffed Pretzel Bites contains 34-38 pieces.
Stuffed Pretzel Bites are available nationally at Wal-mart stores as well as grocery stores.  They join the Farm Rich line-up of frozen snacks and appetizers including Cheese Sticks, Philly Cheese Steaks, Pizza Slices, Mozzarella Bites and Stuffed Jalapeno Peppers.

Rich Consumer Brands is a division of Rich Products Corp., Buffalo, N.Y.