Marvell Foods launched Lovella Cuisine, a private label line of food products specifically created for the “value-market.”
“We know what’s selling where and to whom, we know where there are holes and gaps in terms of providing product to certain market segments,” says Marilyn Raybin, president of the Boca Raton, Fla., company.
Lovella Cuisine includes a proprietary-developed trio of products such as Chicken/Beef Meatballs, Mini Ravioli and Cheese Tortellini, available in 7-ounce bags.
“With an ever-increasing consumer base facing financial challenges and watching their budgets more closely than ever, these three products are a perfect fit to help families save money while providing a healthy, tasty, nutritious and filling meal,” says partner Valerie Lovell.
This line ranges for 99 cents to $1.49 and is sold in both retail and foodservice sectors.