Tropicana Trop50, produced by Tropicana Products, Inc., Bradenton, Fla., now offers 50% fewer calories in its new flavor offerings.
Trop50 Juice with Tea is a new line that offers fruit juice with 50% fewer calories, but now with tea. These new tea combinations are made with real fruit juices and white and green teas, and deliver just 35-45 calories in each 8-ounce glass. The line includes Peach with White, Raspberry with Green Tea and Pear Lychee with White Tea flavors.
Meanwhile, Trop50 Red Orange delivers the goodness of orange juice with 50% less sugar and calories and no artificial sweeteners. It blends orange juice with red oranges, and delivers 50 calories per 8-ounce glass.
"Trop50 is one of the most successful new product launches in the last five years. It's clear that we're easing the tension for consumers who love fruit juice but also are sugar and calorie conscious," says Kate Keller, director of marketing for Trop50. "These leading-edge flavors give people even more ways to enjoy refreshing fruit juice goodness throughout the day."
Available nationwide in May, the suggested retail price for 59-ounce bottles is $3.96. Peach with White Tea and Raspberry with Green Tea are available in 12-ounce bottles for $1.69.