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New Retail Products

Tropicana Rebrands Trop50 as Tropicana Light

tropicanatrop50.jpg
November 21, 2023

Tropicana, a breakfast staple for over 75 years, is relaunching its Trop50 offering as Tropicana Light.

Made from sun-ripened oranges, the Tropicana Light orange juice beverage delivers 100% of your daily dose of vitamin C and is a good source of potassium, but with 50% less sugar and 50% less calories than regular orange juice. 

The new innovation comes in a variety of offerings, including Tropicana Light No Pulp Calcium + Vitamin D, which contains four vitamins and minerals, and delivers 25% of your recommended daily value of calcium - more than a glass of milk - and Tropicana Light Vitamin C + Zinc , which offers three times the vitamin C of regular orange juice for a nutrient boost. 

All varieties are available in a 52 oz. bottle in grocery stores including Albertsons, Publix, Wegmans and more for an SRP of $4.79 per bottle.
 

 

 

 

KEYWORDS: breakfast juice rebranding Tropicana

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