The packaging refinement aligns with V&V Supremo's broader brand evolution strategy, enhancing shelf presence, reinforcing brand identity, and ensuring consistency across its product portfolio.
The update includes a new logo, a modern color palette and a refreshed visual design that better reflects the company's evolution and growth over its 30-year history.
With a modernized logo, thoughtfully redesigned packaging, and a strategic vision rooted in fresh quality, taste, and health, Fresh Express is reaffirming its position as the Salad Expert.