V&V Supremo, a leading producer of authentic Mexican cheeses, proudly announces an updated look for its beloved Queso Fresco. The refreshed packaging now features a bold splash of the brand's signature red, a thoughtful enhancement that builds on the trusted green design consumers have long recognized.

While the update introduces a vibrant visual accent, the product inside remains unchanged. V&V Supremo's Queso Fresco continues to deliver the same fresh taste, authentic recipe, and high-quality craftsmanship that families have enjoyed for generations.

"Our goal was to streamline the shelf presence of our portfolio while honoring our heritage," said Gilberto Villaseñor, chief visionary officer of V&V Supremo. "The addition of our signature red strengthens brand recognition on shelf, while preserving the tradition and authenticity our customers trust."

The packaging refinement aligns with V&V Supremo's broader brand evolution strategy, enhancing shelf presence, reinforcing brand identity, and ensuring consistency across its product portfolio.

About V&V Supremo Foods
Founded in 1964, V&V Supremo Foods is proudly family-owned and driven by tradition. From its award-winning Chihuahua Brand Cheese to its signature chorizo and cremas, the company has become a beloved leader in authentic Mexican foods, the fastest growing sector in the restaurant and cheese categories. Headquartered in Chicago, V&V Supremo Foods continues to expand its reach while staying true to its heritage: helping craft meals that "Create Great Memories Through Great Food