Over the past several years, frozen appetizers, entrees and snacks have seen significant year-over-year growth. Sigma U.S. saw this as an opportunity to reinvent a long-standing business in its portfolio.
Land O’Frost, one of the nation’s best-selling brands of pre-sliced deli meats and a producer of specialty meats, announced a brand re-design and three new flavors for its Bistro Favorites deli meat brand: Maple Bourbon Uncured Ham, Cajun Style Turkey Breast and Savory Herb Turkey. These new additions carry out the brand’s promise to provide flavors that go beyond the lunchmeat basics and meet the demand for more variety.
Armanino Foods announced the rollout of a new bold and flavorful look for its line of premium products. Additionally, the pioneer who made pesto mainstream has introduced a fresher way to enjoy the popular sauces for which it’s known.
The Laughing Cow— the iconic brand known for creamy cheese wedges and embracing life's laughable moments— is excited to ring in its landmark 100th Anniversary with fans in the U.S. as celebrations kick off globally this month. The Laughing Cow is starting off the revelry with limited-edition packaging, and a partnership with Daisy Cakes bakery for a limited-edition red velvet cake made with Laughing Cow cheese frosting. The celebratory red velvet cake is available for shipping nationwide starting March 11. Fans can order one of the delicious, limited-edition desserts at ilovedaisycakes.com for only $19.21, nodding to the brand’s founding year—1921.
Volpi Foods has launched a new website and packaging for the 119-year-old St. Louis-based, 4th-generation family-owned and operated producer of specialty cured meats. Volpi’s new look brings to life the family cured and crafted brand, highlighting the company’s heritage and dedication to quality. Customers will begin to find the bold, updated branding in grocery stores across the United States over the next few weeks.
My/Mo Mochi Ice Cream, has rebranded the company and will now be called My/Mochi. The four-year-old brand, with roots in a 100-year old family business and mochi tradition, also introduces new packaging, a product free of corn syrup, and non-GMO ingredients.
On the heels of a record year – and a record decade – for its retail division, White Castle is introducing a brand-new look for its retail packaging, which features a consumer-approved contemporary design with clean lines and bold colors to create consistency across the portfolio of products. The new design also appeals to customers' sense of taste with a dominant image of a single Slider.
Plant-based brand Field Roast Grain Meat Co (“Field Roast”), owned by Greenleaf Foods, SPC, announced a bold brand redesign and a multi-year partnership with prolific chef Roy Choi. The new packaging and partnership promise to inspire culinarians to “Make Taste Happen.”
Indian food producer Aliya’s Foods has recently launched a hot new rebrand for its line, Chef Bombay, that is geared at attracting attention in the freezer aisle and commemorating 20 years in business. As Canada’s largest exporter of Indian food, their wide range of products brings high quality ingredients and unique spice blends to both classic dishes and innovative new favorites.
International Delight is giving its sugar-free product offerings a new look and a new name: International Delight Zero Sugar. The lineup brings the party to your coffee cup with all the flavor you crave and zero grams of sugar.