Tofurky, a leading independent producer of plant-based proteins in the U.S., is setting aside self-interest to call on consumers to join in the battle against climate change. For the first time, a brand is creating billboards at shelf level, dedicating its packaging to advocacy with the goal of inspiring widespread consumer action.
Hood also debuts new packaging for 16 flavors of its Classic ice cream line in 1.5 quart containers.
July 7, 2021
Hood, the leading dairy brand in New England, has teamed up with Boston-based brand, Wahlburgers, to celebrate National Ice Cream Month and Ice Cream Sandwich Day this summer. Throughout National Ice Cream Month in July, customers who dine in and purchase a Wahlburgers kids’ meal will receive a free Hood Birthday Cake Mini Ice Cream Sandwich.
Marin French Cheese Co. introduces a new logo and design to increase consumer awareness of its status as the oldest artisan cheesemaker in the United States. Marin French Cheese Co. originated in 1865 when the pioneering Thompson family began making high-quality soft-ripened cheeses using French techniques in the incomparable coastal terroir of Marin County, just north of San Francisco.
Afia, a Mediterranean food company headquartered in Austin, Texas, driven by a mission to make food powerful, has released new brand positioning, packaging and identity. Launched in 2017 at a farmers’ market, the company has grown distribution 340% percent in the last year and now is available at over 800 retail locations nationwide.
Company also debuts three new products, redesigns its packaging, and launches a direct-to-consumer site.
June 7, 2021
GoodPop Frozen Pops has hired Rahul Shah as president and chief operating officer. In this newly created role, Shah will oversee all departments, including daily operations of the business, as the brand tracks to double its business in 2022. He brings extensive experience in corporate strategy, breakthrough digital marketing and operational transformation. As part of the executive leadership team, Shah will work alongside GoodPop founder and CEO, Daniel Goetz.
Danone North America's Silk continues to see strong category increases in the oat beverage category with triple-digit growth. Oat continues to be a consumer favorite in plant-based offerings, so Silk plans to be assertive in this segment, recognizing the potential in the oatmilk category. Most recently, Silk has re-introduced Silk Oatmilk with refreshed packaging and formula in four SKUs: Original, Zero Sugar, Vanilla, and Extra Creamy.
CAULIPOWER, the maker of America’s #1 cauliflower crust pizza, is bringing innovation to the freezer aisle yet again, announcing the creation of the first-ever artisanal stone-fired cauliflower crust pizzas. With the new stone-fired crust, consumers can have a tasty, crispy, restaurant-style experience straight from their own freezers.
Over the past several years, frozen appetizers, entrees and snacks have seen significant year-over-year growth. Sigma U.S. saw this as an opportunity to reinvent a long-standing business in its portfolio.
Land O’Frost, one of the nation’s best-selling brands of pre-sliced deli meats and a producer of specialty meats, announced a brand re-design and three new flavors for its Bistro Favorites deli meat brand: Maple Bourbon Uncured Ham, Cajun Style Turkey Breast and Savory Herb Turkey. These new additions carry out the brand’s promise to provide flavors that go beyond the lunchmeat basics and meet the demand for more variety.
Armanino Foods announced the rollout of a new bold and flavorful look for its line of premium products. Additionally, the pioneer who made pesto mainstream has introduced a fresher way to enjoy the popular sauces for which it’s known.