Now in its third year, Pulmuone's limited-edition Earth Month packaging will be available across products including tofu, kimchi and Asian-style wraps.
The packaging refinement aligns with V&V Supremo's broader brand evolution strategy, enhancing shelf presence, reinforcing brand identity, and ensuring consistency across its product portfolio.
Over the last two years, household penetration of Evolution Fresh has doubled, achieving a +31.1% growth in dollar sales across all channels, according to the latest Circana sales data.
The proprietary, patented packaging uses a clean, white chipboard base paired with a clear, 360° viewing window that allows shoppers to see the quality of the beef from every angle, delivering immediate clarity in a competitive category where nutrition cues matter more than ever.