Kraft Heinz recently unveiled 360CRISP, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP makes its debut with the launch of Lunchables Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave.

As the brand’s first expansion into the frozen food category, Lunchables Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name – Lunchables– Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave – no pans or stove necessary.

“The launch of 360CRIS is a clear proof point in our mission to reinvent the frozen category by providing high-quality, delicious, and convenient solutions for snack-time and beyond,” said Alan Kleinerman, VP of Disruption at Kraft Heinz. “At Kraft Heinz, we’re sitting at the intersection of food and technology – building consumer-first innovations that revolutionize the meal table and importantly, drive real value for families around the world. 360CRISP is just the beginning.”

Grilled Cheesies boasts two wholesome, melt-in-your-mouth offerings that can be prepared in seconds:

  • Original – Featuring deliciously melty Kraft Singles and just the right level of golden-brown crisp, the Original variety provides a quick and convenient take on this nostalgic snack-time staple.
  • Pepperoni Pizza – With a deliciously savory twist on the classic grilled cheese sandwich, the Pepperoni Pizza variety features deliciously melty Kraft Singles and the same mouthwatering pepperoni from other popular Lunchables snack packs that kids know and love.

Lunchables Grilled Cheesies rolls out to select grocery retailers across the U.S. for a suggested retail price of $4.99 per box of two sandwiches. 

About The Kraft Heinz Company
 We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.