Kraft Heinz has launched the COLLIDERS brand, a new line of refrigerated desserts featuring some of the most popular candy brands, like Reese’s and Kit Kat, in a new spoonable style. COLLIDERS desserts come in three indulgent formats and 12 total varieties:
TWISTED: A cool and creamy vanilla dessert topped with pieces of your favorite candy, like Reese’s, Kit Kat, Hershey’s Cookies n’ Creme or Heath.
CHOPPED: Your favorite flavors, like Reese’s, Hershey’s Chocolate, Hershey’s S’mores or Hershey’s Mint, turned into a cool and creamy dessert and topped with chopped pieces of chocolate.
LAYERED: Your favorite flavors, like Reese’s, York, Mounds or Rolo turned into a cool and creamy dessert and topped with a layer of smooth, rich chocolate topping.
"Dessert lovers are looking for unique textures and interesting flavors when it comes to indulgent treats, and COLLIDERS desserts will bring this type of exciting variety to the refrigerated aisle,” said Nicole Kulwicki, General Manager for Desserts at Kraft Heinz. “Now dessert lovers nationwide can enjoy their favorite candies such as Reese’s and Kit Kat in a completely new way.”
About Kraft Heinz
We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.