Kraft Heinz, Oprah Winfrey launch line of refrigerated soups, sides
The Kraft Heinz Co., Pittsburgh, Pa., and media icon Oprah Winfrey debuted O, That’s Good!, a line of four soups and four savory sides from Mealtime Stories, LLC, the joint venture between Kraft Heinz and Oprah Winfrey.
Together, Kraft Heinz and Winfrey worked with a team of chefs to develop the new refrigerated brand using real ingredients and no artificial flavors or dyes. For example, the Original Mashed Potatoes feature mashed cauliflower instead of potato, while the Broccoli Cheddar Soup dons velvety butternut squash instead of cheese.
“I love healthy foods and eating from my garden,” says Winfrey. “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it for your family.”
“We are thrilled to bring our collective vision to life with O, That’s Good! soups and sides,” adds Nina Barton, senior vice president of marketing, innovation and research and development for Kraft Heinz’ U.S. business. “With Oprah’s partnership, we’re delivering unbeatable taste and quality that is sure to please everyone at the table.”
The O, That’s Good! line section will be available in select grocery stores nationwide starting in October for a suggested retail price of $4.99 (for soups) and $4.49 (for sides).